Emarat Revolutionizes Fuel Payments, Introducing Cryptocurrency Options Across MENA Region

Dubai, UAE – May 8, 2025 – Emarat, a leading petroleum brand in the United Arab Emirates, today announced a groundbreaking move to accept cryptocurrency payments at its service stations, marking a first for the Middle East and North Africa (MENA) region. The initiative, launched in a strategic partnership with global cryptocurrency platform Crypto.com, aims to provide customers with seamless, secure, and contactless payment options.

Emarat Revolutionizes Fuel Payments, Introducing Cryptocurrency Options Across MENA Region

The collaboration will initially see cryptocurrency payment services, powered by Crypto.com and subject to regulatory approvals, rolled out at 10 Emarat service stations. There are ambitious plans to progressively expand this service across Emarat's extensive network of over 155 stations throughout the UAE.

This pioneering step signifies a major leap in the integration of digital assets into everyday transactions within the region’s energy sector. Customers will be able to pay for fuel and other services using various virtual assets supported by the Crypto.com platform.

As a significant highlight of this partnership, Emarat’s flagship Al Ameen service station on Al Wasl Road in Dubai will be rebranded as the "Crypto.com Emarat Service Station." This venture is part of Emarat's innovative "Project Landmark," a global first in offering naming rights for fuel stations, underscoring the depth of the collaboration.

Emarat Revolutionizes Fuel Payments, Introducing Cryptocurrency Options Across MENA Region

In a statement, Emarat emphasized its commitment to innovation and enhancing customer experience. "This partnership with Crypto.com introduces a new era of convenience and possibility for our customers, while strengthening our position as a future-focused brand. Together, we're bridging the gap between energy retail and emerging financial ecosystems," 1 an Emarat representative commented. The company aims to modernize its retail model and appeal to the growing segment of tech-savvy consumers.

For Crypto.com, which is licensed by the UAE's Virtual Asset Regulatory Authority (VARA), this collaboration represents a significant expansion of real-world use cases for cryptocurrencies. Users of Crypto.com and Emarat customers can anticipate exclusive offers and mutual promotional programs designed to enhance their experience. All active GAS station will be added soon on Cryptwerk Map - world map with crypto friendly merchants.

The introduction of crypto payments is poised to redefine the customer journey at Emarat stations, offering greater financial flexibility and aligning with the UAE's vision of becoming a global hub for digital innovation. This move by Emarat and Crypto.com is expected to set a new benchmark for the retail and energy sectors across the MENA region.

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