Cloudbet Launches Pulse: A Social Betting Feed Built for the FIFA World Cup

Sports betting has always been a solitary experience. You pick a market, place a wager, and wait. No one knows what you backed, and you have no idea what anyone else is doing. For an industry that sits at the centre of some of the world's most-watched events, that isolation has always felt like a missed opportunity.

Cloudbet, the crypto sportsbook that has been operating since 2013, has moved to change that with the launch of Cloudbet Pulse - a live social betting feed built directly into its platform, timed to coincide with the FIFA World Cup 2026

What Is Cloudbet Pulse?

Pulse is a real-time feed of bets being placed by Cloudbet users, visible to everyone on the platform. Rather than staring at an odds grid in isolation, bettors can now see what other players are wagering on as it happens - full bet details, live settlement, and player performance data all in one place.

The concept is straightforward: if a bettor has a strong record, their picks become visible and followable. Anyone can tail an open bet in a single tap at live odds, without needing to understand the underlying market themselves.

It is, in essence, what social investing platforms did for stocks - applied to sports betting.

Key Features

Live Discovery gives users a continuously updating feed of real wagers from real players, along with profile and performance data. The feed covers Soccer, Basketball, Tennis, Esports and more.

Leaderboards rank players by actual results, making it easy to find and follow top performers. Pre-match previews also surface trending markets and picks before games kick off.

Earn for Tails is a Cloudbet-exclusive feature launching with the World Cup. Skilled bettors earn a reward whenever another user copies one of their winning picks - creating a direct financial incentive for the platform's best players to bet publicly rather than in private.

Battle of the Bots brings AI-driven betting strategies into the public feed. These automated strategies compete openly alongside human bettors, providing consistent content and market insights even during quieter periods between major events.

Ghost Mode allows users who want to access discovery features - browsing the feed, following players, tailing bets - while keeping their own activity private.

Why It Matters for Crypto Bettors

Cloudbet accepts more than 30 cryptocurrencies, and its user base skews toward players who are comfortable operating natively in crypto without the friction of banking intermediaries. Pulse fits naturally into that profile.

The transparency angle is particularly relevant. Every bet in the feed is a real wager with real stakes, settled on a live basis. There is no curated tipster service, no paid-for picks, and no way to cherry-pick a highlight reel. The record is public and permanent - which means the platform's best bettors are visible precisely because their results are verifiable.

For crypto bettors who are used to operating in open, transparent systems, a feed where every bet and every result is publicly visible is a more familiar and trusted experience than anything a traditional sportsbook has offered.

Timed for the World Cup

Pulse is available now across Cloudbet's desktop and mobile platforms. The FIFA World Cup 2026 provides a concentrated moment of global attention - 104 matches, billions of viewers, and a huge volume of betting activity happening in real time. Cloudbet has optimised Pulse's coverage specifically for the tournament, making the World Cup the first major live test of the social feed at scale.

Cloudbet has been building infrastructure for large-stake and social betting over the past two years. In 2025, it launched a proprietary Trade Execution Engine giving users access to global sports betting liquidity through a single platform. Earlier in 2026, it introduced Whale Mode, an automated position builder for large-stake bettors. Pulse continues that trajectory - shifting the platform from a place to bet into a place to belong.

Pulse is live now at Cloudbet. As with all wagering, users are encouraged to play responsibly.