Web3 Projects: Custom Development vs. White Label – Deciding Factors

In the dynamic realm of Web3 projects, entrepreneurs and founders often grapple with a complex question: Should they opt for custom development or choose a ready-made White Label solution? This article aims to provide a straightforward answer to this dilemma, shedding light on the considerations faced by both aspiring entrepreneurs and those managing existing projects.

First and foremost, it's essential to clarify that this discussion is exclusively focused on Web3 development — a dynamic market where speed of implementation and quality take precedence over other criteria.

Imagine you are someone with the financial means and competencies, perhaps already equipped with a team, or a lone wolf with colossal ambitions, ready to launch your Web3 product. Even if your company is not a startup but not yet a corporation, the question periodically surfaces:

«Should I opt for a White Label solution or build from scratch?»

Typically, for straightforward and common products like cryptocurrency wallets, exchanges, trading platforms, or marketplaces, often integral to the roadmaps of crypto projects and fundamental to their monetization, choosing a ready-made White Label solution is the obvious and simpler choice.

Let's break down the advantages of White Label solutions:

1. Rapid Launch:

Within 5-10 days, a branded product tailored to your needs is ready to go. White Label solutions enable a quick market entry as the core development is complete, and functionality has been meticulously tested and operates seamlessly.

2. Resource Efficiency:

Hiring in-house developers or finding a quality outsourced team, particularly in the crypto space, can be challenging and expensive. Opting for a ready-made White Label product saves time, money, and emotional resources, which can be redirected toward community development and marketing.

3. Focus on Marketing:

In the current fast-paced market, consumers want everything immediately. Utilizing White Label products provides a competitive advantage with a polished product, offering several months of free time for promotion and PR, time that might have been spent on development. All you need to focus on is marketing to start earning — it's a fact.

As an example, developing a non-custodial white label crypto wallet from scratch takes 5-7 months, whereas white label solution takes 1-2 weeks. So, if your marketing is in order, you can start earning within the first month of operation.

To be fair, it's crucial to discuss the drawbacks of White Label solutions

White Label might not be suitable if:

  1. There are unique individual requirements not covered by optional White Label features, or the cost of customization seems exorbitant.
  2. You require special effects, cutting-edge technologies, etc. White Label products have limitations in customization, but any additional features can be implemented with an extra charge if the client is willing and it fits into the overall architecture.
  3. There is a risk of dependency on the White Label provider. If your provider encounters issues, you'll share the burden. However, if you find a trust-worthy team of professionals you will not have to worry about that. For example, Evercode Lab has crucial development experience in the web3 field. Their White Label solutions offer secure and well-thought products. Book a call and get a free consultation with web3 development experts.