When you are planning the initial coin offering for your Web3 project, you need to understand which marketing methods and approaches can work effectively for you and which cannot. A crypto agency, Coinband, decided to share its own insights regarding direct marketing ICO which will help you choose the correct strategy for attracting an audience to this significant event.
If You Need Successful Promotion of Your ICO, Direct Your Efforts to Direct Marketing
So, what is direct marketing ICO, and why does it work? In a nutshell, this type of marketing involves direct interaction with potential coin holders through messages that openly invite and motivate them to buy your coins. Sounds bold, doesn't it? However, will your audience want to play by your rules and buy your coins well? In fact, everything depends on what approaches you choose and how exactly they will be implemented. Let's look at these approaches in detail in this comprehensive ICO direct marketing guide.
- Start with email marketing. This type of digital marketing involves building email ICO buying marketing lists of future token holders – these can be people from your crypto community, social media followers, and those who have registered on your website. Ultimately, in your messages, you will need to share information about the upcoming ICO and the terms of sale.
- Expand your ICO direct marketing checklist with targeted social media advertising. With the correct setup of targeted advertising on popular social platforms such as Facebook, Twitter, LinkedIn, etc., you will be able to attract those who are already interested in investing in cryptocurrencies, so your ICO direct marketing will most likely bear fruit.
- Don't forget about paid search advertising. Our ICO direct marketing guidance just cannot do without launching pay-per-click advertising campaigns. These opportunities are provided by major search engines such as Google and Bing, but it is important to be able to correctly not only set up an audience but also bypass the restrictions that these search engines put forward for crypto projects.
- Back to basics. Communication with potential coin holders by phone should also not be discounted – in particular, as part of our ICO direct marketing guidance, you can tell them about your project personally to convince people to buy your coins and dispel any last doubts.
- Establish partnerships. Also, ideal direct marketing guidance for an ICO involves establishing partnerships with influencers, bloggers, and industry experts who have weight among ordinary fans of blockchain projects and cryptocurrencies. You can use your new connections to promote the ICO to your audience in exchange for certain fees or privileges within your project.
- Involve your community. To conclude our ICO marketing guidance, we would like to emphasize the importance of actively participating in online forums, discussion groups, and social networks – here, you can find common ground with potential investors and encourage them to buy your coins. In particular, this is achieved through answering their questions, sharing the technological features and development prospects of your project, offering free tokens in return for a repost, or something else that will be aimed at increasing their awareness of the benefits of your project and attracting new people.
Get an Individual Marketing Strategy Tailored to Your Project
Now, thanks to our ICO guidance and direct marketing insights, you can see what aspects you need to pay special attention to in order to organize your event successfully. At the same time, you must understand that applying the methods and approaches described in this ICO direct marketing guidance in random manner is counterproductive because, this way, you risk losing both time and money. Therefore, it makes sense to consider the possibility of cooperating with professionals who are well-versed in ICO direct marketing and GDPR. In particular, you can turn to the Coinband team to receive not only your individual ICO guide to direct marketing but also comprehensive support in the initial launch of your crypto coin.
