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Reeds.com

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Trusted for over 60 years, shop REEDS Jewelers for the best prices on diamonds, engagement rings, wedding bands, charms, watches, gemstone and gold jewelry.
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The REEDS Evolution: From Stores to Web Site
Founded in 1946 by Bill and Roberta Zimmer, REEDS is a true American success story, having grown from one hometown store to a full-service multi-channel jewelry retailer, with retail stores in 13 states, and a leading e-commerce website, REEDS.com....
Show more...The REEDS Evolution: From Stores to Web Site
Founded in 1946 by Bill and Roberta Zimmer, REEDS is a true American success story, having grown from one hometown store to a full-service multi-channel jewelry retailer, with retail stores in 13 states, and a leading e-commerce website, REEDS.com. Still a proud family-run business, REEDS strives to make every customer "feel like family", with personalized service, attention to detail, and lasting quality and style. To view our current list of stores, please refer to our REEDS Jewelers store locator.

PLEASE NOTE: REEDS Jewelers, Inc., headquartered in North Carolina, and its catalog and web site, REEDS.com, are not associated with any other jewelry chain using the name REEDS or REEDS Jewelers. Refer to our list of authorized REEDS Jewelers store locations.

Founder Bill Zimmer would often tell his associates: "The most important thing I've learned is that you never argue with a customer. You've just got to do right by people." He carried that philosophy into his treatment of employees, vendors and customers alike, stating that his priorities were to "treat all my people like I'd want to be treated, I respect them and I let them know they were loved and appreciated." This philosophy has been carried on by the new generation, earning REEDS Jewelers loyal customers, vendors and employees.

Company History
REEDS Founder REEDS Jewelers Founder Bill Zimmer was just a kid when he learned how to sell diamonds. His family operated retail jewelry stores. And as he learned the business from his brothers, so later would his children learn from him.

In 1946, Bill and his wife, Roberta, bought a small, downtown jewelry store for sale in Wilmington, North Carolina and changed the name to REEDS Jewelers. Later, the Zimmers opened a store in Whiteville, Jacksonville, and other cities in the Carolinas. By 1979, Zimmer controlled two dozen retail outlets. He and his wife ran the downtown Wilmington store. While they built their business, they also built a family. All four children worked in the family business while growing up.

Alan Zimmer joined REEDS as executive vice president in 1981 and took charge of merchandising. He officially became president and CEO in 1985. As soon as he arrived at REEDS, Alan began instituting major changes to help modernize the growing company. Today, REEDS Jewelers maintains the comfortable atmosphere of a family-run business, even with retail stores in 13 states.

Bill Zimmer, who worked at his first store himself every day until his recent passing, would often express his vast pride in what his son Alan had accomplished. "Alan has built the company," he says.

"I love this business," says Alan. "And the foundation to our company's growth will be the business practices my father taught us... personal service, friendships, and quality goods at competitive prices."

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