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Description
Häagen-Dazs is a worldwide famous ice cream brand, with a majority of customers in China. Reuben and Rose Mattus named the brand Häagen-Dzas in 1961 because they thought it sounded more Scandinavian. Also, at the time, Denmark was the leading dairy product supplier.
Fifty years down the line, the brand has a presence in over 80 countries including, France, the UK, the US, and others. In 1984, the company established its first shop in Greater China in Hong Kong. They gained immense success in the country since they had conducted extensive market research on the region.
Today, 50% of Chinese have heard and tasted Haagen-Dazs innovative products. Although the brand has only a 2% market share, it stands out from other premium brands like Nestl?s Mvenpick and Unilever?s Ben & Jerry?s. Häagen-Dazs.
The company utilizes exotic ingredients such as Madagascar vanilla beans and Belgian Chocolate to create their popular premium ice cream. A taste of their silky and smooth ice cream filled with exotic flavors will leave you begging for more. So, if you want to treat your loved one or friend, consider getting him or her a Haagen-Dazs gift card.
Fifty years down the line, the brand has a presence in over 80 countries including, France, the UK, the US, and others. In 1984, the company established its first shop in Greater China in Hong Kong. They gained immense success in the country since they had conducted extensive market research on the region.
Today, 50% of Chinese have heard and tasted Haagen-Dazs innovative products. Although the brand has only a 2% market share, it stands out from other premium brands like Nestl?s Mvenpick and Unilever?s Ben & Jerry?s. Häagen-Dazs.
The company utilizes exotic ingredients such as Madagascar vanilla beans and Belgian Chocolate to create their popular premium ice cream. A taste of their silky and smooth ice cream filled with exotic flavors will leave you begging for more. So, if you want to treat your loved one or friend, consider getting him or her a Haagen-Dazs gift card.
SKU: 22924
